ESTABLISHED for UK press release distribution LONDON UK newsdesk 1,200+ UK media contacts 90+ UK regional titles ESTABLISHED for UK press release distribution LONDON UK newsdesk 1,200+ UK media contacts 90+ UK regional titles
About PRLab.uk

Built to get UK businesses heard, not just published

PRLab.uk is a UK press release distribution service run by people who've sat on both sides of the inbox — writing releases, and deciding which ones make the cut. We built PRLab.uk to be the version we always wanted: fast, honestly reported, and genuinely UK‑wide.

FocusUK press release distribution
CoverageEngland · Scotland · Wales · NI
NewsdeskLondon, United Kingdom
StatusAccepting new UK clients
1,200+UK media contacts
90+UK regional titles
24hrsStandard UK turnaround
4UK nations covered
Our story

Why we started PRLab.uk

Most UK press release distribution felt like shouting into a directory: pay, send, hope. We'd watch releases from good UK businesses land in the wrong inboxes, get formatted wrong for UK newsrooms, or simply vanish with no way of knowing if a single journalist had opened them.

PRLab.uk exists to fix that. Every release is matched to real UK journalists covering that beat, formatted the way UK editors actually want to receive it, and followed by a coverage report that tells you exactly where your story landed.

YEAR ONE

The first UK dispatch

PRLab.uk sends its first release through UK regional press, built on a small, hand‑checked list of working journalist contacts.

YEAR TWO

UK national reach added

Distribution expands into UK national dailies and trade press, alongside sector‑matched outreach.

YEAR THREE

Broadcast & UK‑wide coverage

UK broadcast and radio desks join the network, with contacts now live across England, Scotland, Wales and Northern Ireland.

TODAY

A full UK newsdesk

PRLab.uk runs same‑day UK distribution with full coverage reporting for businesses across every UK region and sector.

What we stand for

How PRLab.uk works, on principle

Four things guide every UK release we distribute, from a single regional send to a national campaign.

01

UK‑first, always

We only distribute into UK media — national, regional, trade and broadcast — so every contact on our list is genuinely relevant.

02

Real journalists, not lists

Every UK contact is checked and maintained by hand. No bounced inboxes, no outdated bylines.

03

Honest reporting

You get a full UK coverage report — where it landed, and where it didn't — not a vague "sent successfully" message.

04

Speed without shortcuts

Same‑day UK turnaround, without skipping the formatting and matching that gets releases actually read.

The UK newsdesk

The people behind PRLab.uk

A small team of UK media and PR specialists handling every release personally.

RA

R. Ashcombe

Head of UK Distribution

Oversees every UK national and regional send, end to end.

HM

H. Marlowe

UK Media Relations

Runs journalist outreach across UK trade and broadcast desks.

TO

T. Okonjo

UK Newsdesk Editor

Formats and fact‑checks every release to UK newsroom standard.

SL

S. Lindqvist

Client Success, UK

Your point of contact from first enquiry to coverage report.

Why work with a UK‑only newsdesk

Built around UK media, not adapted for it

Generic global distribution tools treat the UK as one market among many. We don't.

01

UK‑only contact list

No wasted sends to overseas outlets — every contact covers UK news.

02

UK newsroom formatting

Style, structure and embargo conventions matched to how UK editors work.

03

UK working hours

Distribution and journalist follow‑up timed to UK newsroom deadlines, not another time zone's.

PRLab.uk

Let's get your story into UK media

Tell us about your announcement and we'll map out the right UK distribution plan — no obligation.

Contact the UK newsdesk →