Everything about UK press release distribution
Answers on how PRLab.uk works, what's included in each UK package, and how coverage is reported.
What is UK press release distribution?+
UK press release distribution is the process of sending your company announcement to UK journalists, editors and newsrooms across national, regional, trade and broadcast media, so it reaches the people who decide what gets published.
Who is PRLab.uk for?+
PRLab.uk is built for UK businesses of any size — from local founders announcing for the first time to established UK PR and marketing teams distributing regularly.
Do you only distribute in the UK?+
Yes, PRLab.uk is a UK‑focused service. Every contact in our network covers UK media — national, regional, trade and broadcast — across England, Scotland, Wales and Northern Ireland.
How fast does a release go out across the UK?+
Standard UK turnaround is 24–72 business hours depending on your package. UK Starter typically publishes within 48 business hours; larger packages may take up to 72.
Will I know which UK outlets picked up my story?+
Yes. Every UK distribution includes a coverage report showing which outlets published, linked or referenced your release, along with estimated reach.
Do you cover Scotland, Wales and Northern Ireland?+
Yes. UK distribution through PRLab.uk reaches media across all four UK nations as standard, not as an add‑on.
Can I combine national, regional and trade distribution?+
Yes — our UK Elite package and above already combine national, regional and trade distribution in one send. See the Pricing page for exactly what's included in each tier.
Can I send an urgent, time‑sensitive UK release?+
Yes — mention your deadline when you get in touch. Time‑sensitive UK distribution is handled with priority routing by our newsdesk.
How much does UK press release distribution cost?+
Our UK packages start at £89 for a one‑time Starter distribution, up to £799 for UK Ultimate. Pricing depends on reach, outlet authority and how many UK media categories are included.
Is PRLab.uk a subscription or a one‑time payment?+
One‑time payment. There's no subscription — you pay per release, only when you actually have UK news to distribute.
Which UK package is right for my announcement?+
Local or regional news usually suits UK Starter or Elite; company‑wide news like launches or funding usually suits UK Premium or Ultimate. If you're unsure, tell us the announcement and we'll recommend the right fit.
Can I get a refund if a placement doesn't go through?+
Yes. If your release doesn't publish on the outlets guaranteed in your UK package, you receive a full refund — no partial credits, no hidden conditions.
Do you offer custom or agency packages?+
Yes. If you're distributing for multiple UK clients or need a bespoke scope, get in touch and we'll put together a custom package.
Can you write the release for us?+
Yes. Every UK package includes formatting and editing to UK newsroom standard. Share your draft, quotes and facts, and we shape it into something UK editors will actually read.
Is press release writing included in the price, or extra?+
Included. Writing and formatting to UK newsroom standard is built into every package price — there's no separate writing fee.
Do you SEO‑optimise the release?+
Yes, every UK release is structured and keyword‑optimised for search, so your announcement keeps working after distribution day ends.
Can I target a specific UK region only?+
Yes. Tell us the region — for example just Scotland, or a specific English city — and we'll scope distribution to match rather than sending UK‑wide by default.
Do you offer bilingual distribution for Wales?+
Yes, bilingual English/Welsh distribution is available on request for releases targeting Welsh media.
How quickly will I hear back from support?+
Most enquiries to our UK newsdesk are answered within 2 business hours during Mon–Fri, 09:00–18:00 GMT. Messages outside those hours are answered the next UK business day.
I'm an existing client — where do I go for support?+
Existing UK clients get priority routing through our account support line rather than the general enquiry form — see the Contact page for details.
Can I track a release I've already submitted?+
Yes. You'll receive status updates as your release moves through UK newsroom formatting, distribution and coverage reporting.
Ask the UK newsdesk directly
Can't find what you're looking for? Send us your question and we'll reply within 2 UK business hours.
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